Case Study: How Grown and Sown scaled email marketing without hiring an internal team
Grown and Sown partnered with Grid & Pixel to improve email marketing performance without expanding their internal team.
By simplifying campaign production, scheduling, and publishing, the brand launched campaigns more consistently and increased sales performance across lifecycle marketing.
This case study highlights the workflows, publishing tools, and lifecycle systems Grown and Sown used to simplify email operations and improve campaign consistency.
The challenge
Campaign production took too long
Email scheduling was inconsistent
Creative workflows slowed down launches
Internal resources were limited
How Grown and Sown used Grid & Pixel
1. Connected Klaviyo from the Settings page
The team connected Klaviyo to centralize campaign creation, publishing, and lifecycle workflows inside one system.
2. Built lead capture forms from the popup workflow
Using reusable templates and campaign workflows, the team launched email campaigns and signup forms more efficiently.
3. Used brand visuals instead of starting from scratch
Grid & Pixel made it easier to reuse creative assets, branded imagery, and product visuals across lifecycle campaigns.
4. Sent forms directly into Klaviyo as drafts
Campaigns and forms were synced directly into Klaviyo without rebuilding workflows manually.
5. Used Grid & Pixel graphics in campaigns and flows
The team monitored campaign performance using Revenue Reporting to better understand which campaigns were driving engagement and sales.
How the team measured what was working
Grown and Sown used Revenue Reporting to track campaign engagement, lifecycle performance, and revenue impact across email campaigns and automated flows.
The team focused on:
Opens and clicks
Revenue per product
Campaign engagement trends
Lifecycle performance over time
Why this mattered
By simplifying campaign production and publishing, Grown and Sown was able to maintain a more consistent lifecycle marketing program without increasing internal workload.
This created a more scalable email operation for a lean internal team.
Why Grid & Pixel worked for a lean team
Grown and Sown didn’t need a large internal email team to improve lifecycle performance.
Grid & Pixel reduced operational friction by simplifying:
Campaign creation
Scheduling and publishing
Creative production
Reporting and optimization
This allowed the brand to focus more on strategy and less on managing workflows.
Bottom line
Grown and Sown transformed email marketing from a reactive process into a more structured and scalable lifecycle system.
With improved workflows, better campaign consistency, and simplified publishing, the brand increased sales performance without expanding internal resources.