Case Study: How BibBoards scaled email revenue from 21% to 40%

BibBoards partnered with Grid & Pixel to improve lifecycle marketing performance, simplify campaign workflows, and scale email revenue more efficiently.

By improving campaign production, publishing, and reporting workflows, the team increased lifecycle revenue contribution from 21% to 40%.

The challenge

Before working with Grid & Pixel, BibBoards struggled with inconsistent lifecycle workflows, broken email flows, and limited visibility into campaign performance.

• Campaign workflows lacked consistency

• Existing flows and messaging were underperforming

• Creative production slowed down launches

• Reporting visibility was limited

What BibBoards changed

1. They centralized campaign work in My Designs

The team centralized campaign creation, reusable assets, and lifecycle production workflows inside My Designs.

2. They shortened review and launch time with Preview & Send

Preview and Send Test Email simplified approvals, inbox testing, and launch preparation before campaigns were pushed to Klaviyo.

3. They made design reuse easier with Publish and Universal

Using Publish and Universal Content, the team reused high-performing creative assets across campaigns and lifecycle flows.

4. They tightened offers with active discount codes

Discount offers and promotional messaging were integrated directly into campaign workflows to simplify execution.

5. They supported list growth with popup workflows

Signup forms and popup workflows helped support ongoing database growth and customer acquisition.

Why the process worked

Grid & Pixel simplified the operational side of lifecycle marketing.

• Campaign production became faster

• Reviews and approvals became easier

• Creative assets became reusable

• Reporting became easier to optimize

This allowed BibBoards to improve lifecycle performance at scale while maintaining operational efficiency.

Results

By improving lifecycle workflows, creative production, and reporting visibility, BibBoards increased lifecycle revenue contribution from 21% to 40%.

The updated system also supported ongoing optimization across an 850K+ customer database.

What other brands can learn from this

BibBoards’ growth came from improving the full lifecycle workflow, not just individual campaigns.

By simplifying production, publishing, and reporting, the team created a more scalable and measurable email operation.