Case Study: How Corkcicle replaced an expensive agency and improved revenue + engagement
Corkcicle wanted a faster way to launch on-brand email and popup creative without relying on an outside agency for every update. Instead of waiting on rounds of revisions, the team moved more of the work in-house with Grid & Pixel and used the app’s built-in workflows to create, publish, test, and measure performance across email and signup forms.
The result was a simpler day-to-day process: build creative in Grid & Pixel, push it into Klaviyo, review performance in Revenue Reporting, and keep improving from one place.
This case study focuses on the actual Grid & Pixel workflow customers use in the app, including My Designs, Revenue Reporting, Publish, Preview & Send, and Send to Klaviyo.
The challenge
Before switching to a more self-serve workflow, Corkcicle faced a common problem: every campaign refresh, product swap, or seasonal update depended on agency turnaround time. That slowed down launches and made it harder to test new ideas while they were still timely.
For a brand running retention marketing through Shopify and Klaviyo, speed matters. When creative takes too long to update, teams miss opportunities to improve:
Welcome emails and promotional campaigns
Signup forms and popup conversion
Click-through rate and click-to-open rate
Revenue from emails and SMS featuring personalized graphics
What Corkcicle changed
Corkcicle replaced the agency-heavy process with a workflow built around Grid & Pixel’s editing, publishing, and reporting tools.
The team worked from the My Designs area to open draft designs, update text, swap product imagery, and adjust visual styling without waiting on outside design support. In the editor, real controls like Text, Colors, Products, and Links To made it possible to make campaign-ready changes quickly.
For popup creation, Corkcicle could start from the popup entry point in Grid & Pixel and click Try it now. Inside the popup builder, the team could use Select Type to choose a format, connect a Newsletter List and SMS List, generate a background with Generate, and then click Send to Klaviyo.
Once sent, the new form appears in Klaviyo under Sign-up Forms as a draft, ready for final targeting and activation.
When a design was ready, the team could click Publish in the top-right corner. That let Corkcicle update live creative faster instead of recreating the same asset over and over.
For reusable email content, published designs could also sync into Klaviyo’s Universal tab, where they can be dragged into campaigns and flows.
To launch campaigns, the team could open a draft from My Designs, review it visually, and use Preview & Send to finalize delivery. From there, they could choose Send Test Email, confirm the subject line, audience, exclusions, send date, and send time, then click Send Campaign.
For a quick visual check, the editor also offers the Preview in Browser option from the triple-dot menu.
After launch, Corkcicle could track results in Revenue Reporting. This screen shows topline metrics like Lifetime Revenue, Total Opens, Unique Opens, Total Clicks, Unique Clicks, Click to Open, and Rev per Period.
The template list below those metrics makes it easy to review individual assets by graphic type, status, and performance over a selected date range.
Why this improved revenue and engagement
Corkcicle’s win was not just “better design.” It was a better operating model.
1. Faster launch cycles
Instead of briefing an agency for every small change, the team could open a design, edit it, and click Publish. That made it easier to react to new products, campaigns, and seasonal promotions while they were still relevant.
2. Less friction between design and sending
Grid & Pixel shortened the path from idea to send. Teams could build in Grid & Pixel, sync to Klaviyo, preview with Preview in Browser or Send Test Email, and then schedule with Send Campaign.
3. Better list growth opportunities
By using the popup workflow with Select Type, Newsletter List, SMS List, and Send to Klaviyo, Corkcicle could create more targeted signup experiences without adding extra setup steps.
4. Clearer performance visibility
Because the team had access to Revenue Reporting, they did not have to guess which designs were contributing to results. They could review opens, clicks, click-to-open rate, and revenue tied to the graphics they were actually using.
If you want to replace outside creative work with an in-house process, the biggest lever is not just editing speed. It is the combination of faster editing, faster publishing, and a reporting view that shows which graphics are worth reusing.
The workflow Corkcicle likely relied on most
For teams trying to move away from an agency model, this is the Grid & Pixel workflow that matters most:
Open My Designs and choose a draft or existing design.
Update content with Text, Colors, Products, and Links To.
Use Publish when the update is ready to go live.
For campaigns, use Preview & Send and then Send Test Email or Send Campaign.
For forms, click Try it now, configure Select Type, connect a Newsletter List and SMS List, then click Send to Klaviyo.
Review results in Revenue Reporting and sort templates by performance.
What other brands can learn from this
Corkcicle’s story is useful because it highlights a practical shift many ecommerce teams need to make: stop treating every email, popup, and lifecycle update like a custom agency project.
With Grid & Pixel, the team can manage more of the process internally while still keeping creative tied closely to revenue outcomes. That makes it easier to:
Refresh campaigns more often
Launch popup tests faster
Reuse winning designs in Klaviyo through the Universal tab
Track the business impact inside Revenue Reporting
One especially useful advantage is that published updates can continue flowing into the designs you already use, which reduces repeated production work for ongoing campaigns and automations.
Related guides
Create lead capture popups, choose a popup type, connect your lists, and send drafts into Klaviyo.
Learn how to read opens, clicks, click-to-open rate, and attributed revenue inside Revenue Reporting.
See how to preview campaigns, send test emails, and schedule sends from Grid & Pixel.
Publish designs from Grid & Pixel and use them from the Universal tab inside Klaviyo.