Case Study: How Raw Dog Food generated 58% of revenue from AI lifecycle marketing
"We switched from an expensive agency to Grid & Pixel — and are doing much better from both a revenue and engagement perspective."
Raw Dog Food used Grid & Pixel to build a tighter lifecycle marketing system across list growth, email, SMS, and reporting. Instead of treating signup forms, campaigns, and retention messages as separate projects, the team connected them into one repeatable workflow inside Shopify, Grid & Pixel, and Klaviyo.
The result: 58% of revenue came from AI-powered lifecycle marketing, measured through Grid & Pixel’s Revenue Reporting experience.
The stack they used
Grid & Pixel (creative production and execution)
Klaviyo (email and SMS delivery)
Revenue Reporting (performance tracking)
What they changed
1. They improved list growth first
If you want lifecycle marketing to drive more revenue, start with list growth. Better popups feed better welcome series, browse recovery, abandoned cart, and SMS follow-up.
2. They built faster email campaigns from My Designs
3. They added personalization to SMS, not just email
Grid & Pixel’s SMS workflow supports both Campaign and Flow use cases in Klaviyo. In preview, teams can review how imagery changes for different recipients.
4. They used AI where it saved the most time
Revenue in Grid & Pixel is reported using a last-touch model with a 7-day attribution window. That means the revenue share in this case study reflects the last Grid & Pixel-powered lifecycle touch before purchase.
Why this worked
Instead of treating lifecycle as separate campaigns, Raw Dog Food built a connected system for capture, conversion, and retention.
More subscribers entered the funnel
Campaigns launched faster
Messaging stayed consistent across channels
This turned lifecycle into a reliable revenue driver.