Case Study: How Bloomers Intimates Boosted Welcome Revenue 300% & Cart Recovery 600% in 30 Days
SHOPIFY APP STORE REVIEW
“Our welcome series grew 300% and abandoned cart 600% in the first month!”
Bloomers Intimates used Grid & Pixel to improve subscriber capture and cart recovery by pairing stronger popup experiences with improved lifecycle creative and clearer performance tracking.
This case study highlights how Bloomers Intimates used Grid & Pixel to improve subscriber growth, lifecycle conversion, and abandoned cart performance.
The challenge
Before Grid & Pixel, Bloomers Intimates had the right lifecycle foundation, but key conversion touchpoints were underperforming.
Their welcome flow needed stronger subscriber capture, while their abandoned cart emails needed more compelling creative to recover shoppers more effectively.
The team also needed a faster way to launch on-brand lifecycle campaigns and measure performance more clearly.
What Bloomers Intimates changed
1. Subscriber capture became more effective
Bloomers Intimates improved popup conversion using Grid & Pixel Forms to capture more first-time visitors before they left the site.
2. They upgraded welcome and abandoned cart creative
Bloomers Intimates refreshed their welcome and abandoned cart flows with stronger lifecycle creative and improved messaging.
Using My Designs, the team updated lifecycle emails with more product-focused creative aligned to their brand experience.
Their abandoned cart emails shifted from generic reminders to more conversion-focused product creative designed to bring shoppers back.
3. They simplified approval and sending
Preview and deployment workflows became more streamlined, helping the team move faster from creative review to launch.
4. They measured results inside Revenue Reporting
Revenue Reporting gave the team clearer visibility into lifecycle performance and revenue contribution.
The results
300% increase in welcome revenue
600% increase in abandoned cart revenue
Faster lifecycle campaign deployment
Clearer lifecycle reporting and optimization
The biggest improvement was a more effective lifecycle system from subscriber capture to revenue tracking.
Why this worked
More subscribers entered the funnel
Better popup conversion improved both the volume and quality of subscribers entering the welcome flow.
Lifecycle messages became more compelling
Updated lifecycle creative helped the brand create more conversion-focused welcome and cart recovery experiences.
Reporting was easy to read
Revenue Reporting made it easier to measure which lifecycle assets were driving performance.
Key takeaway
Bloomers Intimates improved subscriber growth, lifecycle conversion, and abandoned cart recovery through stronger popup experiences, improved lifecycle creative, and clearer reporting workflows.