Case Study: How Apothecary & Me increased CTR and orders within 2 weeks

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“Within 2 weeks our CTR and orders increased by 10%, no brainer!”

Apothecary & Me used Grid & Pixel to improve campaign engagement and streamline lifecycle execution by combining stronger campaign creatives with more efficient workflows.

The challenge

Before using Grid & Pixel, Apothecary & Me needed a faster way to manage campaign production without rebuilding emails from scratch each week.

They needed a process that would help them:

• Refresh campaign creative more efficiently

• Maintain stronger visual consistency

• Streamline campaign review and sending

• Measure campaign performance more clearly

What changed in 2 weeks

By improving campaign creative and reducing workflow friction, Apothecary & Me improved the campaign experiences most closely tied to clicks and orders.

• More visually engaging campaigns

• Stronger product presentation

• Improved campaign review workflows

• Faster launch and optimization cycles

Why this worked

1. The team reduced production friction

Reusable workflows helped the team spend less time rebuilding campaigns and more time improving campaign quality.

2. Campaign creative became more engaging

Updated campaign creative improved product presentation and created more visually engaging customer experiences.

3. They verified before launch

Preview workflows helped reduce campaign errors and improve launch confidence.

4. They measured creative, not just sends

Revenue Reporting helped the team connect campaign creative with engagement and revenue performance more clearly

What to copy from this case study

If your goal is to improve campaign engagement and order performance, focus on these workflow improvements:

• Reuse high-performing campaign layouts

• Improve product-focused creative

• Streamline review and launch workflows

• Measure campaign performance consistently