New England Trading Co. co-founder Karen Marsh has innovated their product line over the years, and she wanted to do the same with their marketing tactics. Their welcome series had a respectable open rate and click rate, but when Karen saw her products mocked up in Grid & Pixel graphics, she instantly knew they could drive more welcome series revenue.
Karen was eager to try them out, but her bandwidth was limited — a common refrain among online store owners. Seeing the potential for her store, we offered to audit her Klaviyo account and implement our recommendations completely for free so she could start seeing results faster. Immediately, we saw an opportunity to boost revenue in her welcome series, which was her most lucrative flow.
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