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How to Discount, When to Discount
How to Discount, When to Discount
John Hogan avatar
Written by John Hogan
Updated over a week ago

Many ecommerce store owners I work with, particularly those with nascent brands, have mixed feelings about discounts. On the one hand, they’ve watched with excitement as flash sales of 10%, 20%, 30%, etc. drive spikes in order volume. On the other hand, they worry they are conditioning their customers to only ever buy when a discount is offered.

My advice is simple: If you aren’t discounting, you aren’t optimizing your conversion rate/order volume. But you also have to make sure you’re discounting the right way, and that requires combining two things: 1) knowing your target margin and 2) taking advantage of price anchoring.

And remember: When you’re ready to start implementing your discount strategy, you can easily create Shopify coupon codes within Shopify or Klaviyo. Refer to the Shopify instructions or Klaviyo instructions for more info.

Discounts help you grow your business faster than not discounting, but only when you combine them with margin management and price anchoring. If you still don’t believe, take a look at how some of the biggest brands on Shopify, like True Classic and Kylie Cosmetics, manage their discounts.

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