Nicholas Chachula got his start as a business owner with 9th Letter Press, a wholesaler that provides custom invitations, stationery, labels, coffee mugs, etc. A few years ago, he decided to get into the DTC space by buying iCustomLabel, providing custom products for the home, businesses, weddings, stationery, and more. iCustomLabel is a trusted consumer brand with an aggregate review rating of 4.64 based on 3,216 reviews.

After acquiring iCustomLabel, Nicholas had a marketing agency set up a few Klaviyo flows for him, but he never did any optimization. Nicholas simply didn’t know whether his email performance was good or not.

When Nicholas saw his products in Grid & Pixel graphics, he was intrigued and applied for our beta program. We met for a brief meeting and decided iCustomLabel would be a great fit. Our first step was to conduct a full audit of his Klaviyo account — read all about it in the full case study, including how we helped him instantly boost topline revenue by 27%.

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