My SM Wardrobe launched its DTC brand just launched last year, so the team was looking for an innovative way to boost traffic and sales.

Owner and Founder Kelsey Barlow knew that email marketing was crucial to acquiring new customers and retaining existing purchasers, but she simply didn’t have the time to execute the strategy she wanted. “I just don’t have the bandwidth to design emails,” she told us, explaining that her team was incredibly lean and little time was available for email marketing optimization.

Click here to read our full case study and see how our simple recommendations led to My SM Wardrobe's best day of sales ever.

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