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Best Practices For Your Klaviyo Social Auto-Reply

Klaviyo Auto Reply 1-1

 

1. Keep Your Bio Callout Visible

We recommend adding the provided Social Auto-Reply phrase to your Instagram bio and keeping it within the first three lines.

This is important because content appearing farther down in your bio may be hidden behind Instagram's 'See More' button. If followers have to expand your bio before seeing the offer and keyword, fewer people may discover and engage with it.

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2. Include the Post Phrase in Your Post Caption

When promoting your Social Auto-Reply campaign through a post, include the recommended phrase and keyword directly in the post description/caption.

Make the call-to-action easy to understand and the keyword easy to spot. Followers should immediately understand what they need to do and what they'll receive in return.

The exact language can vary based on your brand and offer, but the action should always be clear.

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Do not comment your Social Auto-Reply phrase or keyword on your own post.

Your own comment can trigger or otherwise be counted alongside the interactions you're trying to measure, which can throw off your campaign's conversion metrics.

Instead, always place the promotional phrase **within the original post description/caption** and allow your followers to generate the keyword comments.

 

3. Promote Your Keyword Regularly

Don't rely on your Instagram bio alone to drive engagement.

We recommend promoting your Social Auto-Reply offer as often as once a week—or more frequently when appropriate. Regular promotion continuously resurfaces the opportunity for existing followers as well as people discovering and engaging with your content.

Social Auto-Reply works best as an ongoing list-growth channel rather than a one-time announcement.

 

 

Quick Best-Practice Checklist

✅ Keep your Social Auto-Reply phrase within the first three lines of your Instagram bio.

✅ Promote your keyword at least once a week, or more frequently when appropriate.

✅ Include the recommended phrase directly in your post description/caption

✅ Make the keyword and offer clear and easy to spot.

✅ Do announce the keyword or promotional phrase as a comment on your own post.

✅ Continue promoting the campaign regularly rather than treating it as a one-time post.