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The goal is not to remove people randomly.
The goal is to remove the wrong signals.
When you remove low-intent users:
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engagement rates go up
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deliverability improves
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performance becomes more predictable
This is not about sending more emails.
It is about sending to people who are still paying attention.
Inside Klaviyo:
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36,247 total profiles → everyone collected over time
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26,464 active profiles → people you can actually email
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9,582 suppressed profiles → inactive, bots, or no intent
Active profiles = your real audience
This is:
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who you pay for
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who receives your emails
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who drives performance
The gap is this:
Most brands see total profiles as growth but don’t actively manage who stays in their active list
So even within active profiles, there are still users who:
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will never open
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will never click
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will never buy
And that’s what quietly hurts performance.
Here’s what’s happening:
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The brand is paying $600/month
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That plan covers 40,000 profiles
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But they are only using ~26,000 active profiles
They are overpaying for unused capacity
This dropdown shows how pricing scales based on active profile count.
In this case, the brand is paying for a higher tier than needed.
If they adjust to a 30,000 profile tier, they could save:
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~ $100 per month
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~ $1,200 per year
No changes to campaigns. No changes to creatives. No changes to strategy.
Just by fixing list quality.
When you reduce active profiles through proper suppression:
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you move into a lower pricing tier
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your monthly cost drops immediately
The problem is most brands don’t act on this.
Not because it’s complicated.
But because they lack:
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clear rules on who to remove
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a consistent definition of inactivity
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a system to maintain it over time
So instead, they keep paying for users who no longer drive value.
This is where execution becomes structured.
Grid & Pixel creates two key suppression segments:
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1. Recommended for Suppression (Never Subscribed)
Users who:
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never opened an email
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never visited the site
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never started checkout
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never purchased
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no activity in the last 90 days
These are pure low-intent users
2. Recommended for Suppression (Subscribed)
Users who:
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opted in
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but have not opened emails in 180 days
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no browsing activity
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no checkout behavior
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still never purchased
These are inactive subscribers
Past buyers are NOT suppressed
Because they still carry future value
This is not aggressive cleanup.
This is intent-based filtering
Deliverability score: 92 (Excellent)
This is not random.
It is driven by:
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open rates
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click rates
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engagement consistency
If you send to 100 people and:
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20 have not engaged in 6 months
Those 20 are:
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dragging down your engagement
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hurting your sender reputation
If you suppress them:
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engagement rate improves instantly
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inbox placement improves
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performance stabilizes
This is how suppression connects directly to deliverability.
This is where Grid & Pixel changes the game.
This is not manual work.
Once enabled:
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segments are synced via API
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profiles are evaluated continuously
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suppression runs daily
Not monthly. Not one-time cleanup.
Daily execution, automatically.
That is the difference.
You are not managing lists.
Grid & Pixel is.
Low-intent users are identified and removed continuously, so every send is cleaner, stronger, and more efficient.
Most brands think they have a growth problem.
They don’t.
They have:
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a list quality problem
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a cost efficiency problem
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a deliverability problem
All tied to one root issue:
sending to the wrong people
Grid & Pixel fixes that at the system level.
So instead of chasing more subscribers, you focus on:
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better signals
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cleaner lists
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stronger engagement
That is how modern brands:
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improve deliverability
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increase click rates
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reduce Klaviyo costs
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and scale email revenue properly