--- title: "Case Study: My SM Wardrobe Sees 112% Surge in Campaign Clicks with Personalized Email Graphics" description: My SM Wardrobe launched its DTC brand just launched last year, so the team was looking for an innovative way to boost traffic and sales.Owner and Founder Kel... --- [Skip to content](https://help.gridandpixel.com/en-us/grid-and-pixel-help-center/case-studies/case-study-my-sm-wardrobe-sees-112-surge-in-campaign-clicks-with-personalized-email-graphics#main-content) English - United States Show submenu for translations [![Grid & Pixel Logo](https://help.gridandpixel.com/hs-fs/hubfs/Grid%20%26%20Pixel%20Logo%20(1).png?width=226&height=35&name=Grid%20%26%20Pixel%20Logo%20(1).png)](https://gridandpixel.com) Open main navigation Close main navigation - English - United States Show submenu for translations Grid & Pixel Support - There are no suggestions because the search field is empty. 1. [Grid & Pixel Help Center](https://help.gridandpixel.com/en-us/grid-and-pixel-help-center?hsLang=en-us) 2. [Case Studies](https://help.gridandpixel.com/en-us/grid-and-pixel-help-center/case-studies?hsLang=en-us) July 30, 2026 # Case Study: My SM Wardrobe Sees 112% Surge in Campaign Clicks with Personalized Email Graphics ## My SM Wardrobe launched its DTC brand just launched last year, so the team was looking for an innovative way to boost traffic and sales. Owner and Founder Kelsey Barlow knew that email marketing was crucial to acquiring new customers and retaining existing purchasers, but she simply didn’t have the time to execute the strategy she wanted. “I just don’t have the bandwidth to design emails,” she told us, explaining that her team was incredibly lean and little time was available for email marketing optimization. Click here to read our full case study and see how our simple recommendations led to My SM Wardrobe's best day of sales ever. [![](https://help.gridandpixel.com/hs-fs/hubfs/Knowledge%20Base%20Import/my-sm-wardrobe-grid-and-pixel-case-study.png?width=1600&height=900&name=my-sm-wardrobe-grid-and-pixel-case-study.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) [**My SM Wardrobe**](https://blog.gridandpixel.com/2023/06/28/my-sm-wardrobe-sees-112-surge-in-campaign-clicks-with-personalized-email-graphics/) launched its DTC brand just launched last year, so the team was looking for an innovative way to boost traffic and sales. Owner and Founder Kelsey Barlow knew that email marketing was crucial to acquiring new customers and retaining existing purchasers, but she simply didn’t have the time to execute the strategy she wanted. “I just don’t have the bandwidth to design emails,” she told us, explaining that her team was incredibly lean and little time was available for email marketing optimization. [**Click here to read our full case study and see how our simple recommendations led to My SM Wardrobe's best day of sales ever**](https://blog.gridandpixel.com/2023/06/28/my-sm-wardrobe-sees-112-surge-in-campaign-clicks-with-personalized-email-graphics?utm_source=helpcenter&utm_medium=article&utm_campaign=mysmwardrobecasestudy)**.** [![](https://help.gridandpixel.com/hs-fs/hubfs/Knowledge%20Base%20Import/mysmwardrobe-1.png?width=2044&height=733&name=mysmwardrobe-1.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) Want to see similar results for your marketing campaigns? [**Click here to download Grid & Pixel’s Shopify app and get started today**](https://apps.shopify.com/gridandpixel)**.** [![](https://help.gridandpixel.com/hs-fs/hubfs/Knowledge%20Base%20Import/free-trial-footer-light-1.png?width=1200&height=464&name=free-trial-footer-light-1.png)](https://apps.shopify.com/gridandpixel) [![Grid & Pixel Logo](https://help.gridandpixel.com/hs-fs/hubfs/Grid%20%26%20Pixel%20Logo%20(1).png?width=129&height=20&name=Grid%20%26%20Pixel%20Logo%20(1).png "Grid & Pixel Logo")](https://gridandpixel.com) [mailto:support@gridandpixel.com](mailto:support@gridandpixel.com) Copyright © 2026 Grid & Pixel, Inc. All rights reserved.