---
title: "Case Study: How Raw Dog Food generated 58% of revenue from AI lifecycle marketing"
description: See how Raw Dog Food used Grid & Pixel, Klaviyo, popups, email, SMS, and Revenue Reporting to drive 58% of revenue from lifecycle marketing.
---
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July 30, 2026
# Case Study: How Raw Dog Food generated 58% of revenue from AI lifecycle marketing
## Raw Dog Food used Grid & Pixel to build a tighter lifecycle marketing system across list growth, email, SMS, and reporting. Instead of treating signup forms, campaigns, and retention messages as separate projects, the team connected them into one repeatable workflow inside Shopify, Grid & Pixel, and Klaviyo.
#### 
#### *"We switched from an expensive agency to Grid & Pixel — and are doing much better from both a revenue and engagement perspective."*
Raw Dog Food used Grid & Pixel to build a tighter lifecycle marketing system across list growth, email, SMS, and reporting. Instead of treating signup forms, campaigns, and retention messages as separate projects, the team connected them into one repeatable workflow inside Shopify, Grid & Pixel, and Klaviyo.
The result: **58% of revenue came from AI-powered lifecycle marketing**, measured through Grid & Pixel’s **Revenue Reporting** experience.
## [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-raw-dog-food-generated-58-of-revenue-from-ai-lifecycle-marketing?hsLang=en-us#the-stack-they-used)The stack they used
- Grid & Pixel (creative production and execution)
- Klaviyo (email and SMS delivery)
- Revenue Reporting (performance tracking)
## [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-raw-dog-food-generated-58-of-revenue-from-ai-lifecycle-marketing?hsLang=en-us#what-they-changed)What they changed
### [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-raw-dog-food-generated-58-of-revenue-from-ai-lifecycle-marketing?hsLang=en-us#1-they-improved-list-growth-first)1. They improved list growth first
If you want lifecycle marketing to drive more revenue, start with list growth. Better popups feed better welcome series, browse recovery, abandoned cart, and SMS follow-up.
### [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-raw-dog-food-generated-58-of-revenue-from-ai-lifecycle-marketing?hsLang=en-us#2-they-built-faster-email-campaigns-from-my-designs)2. They built faster email campaigns from My Designs
### [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-raw-dog-food-generated-58-of-revenue-from-ai-lifecycle-marketing?hsLang=en-us#3-they-added-personalization-to-sms-not-just-email)3. They added personalization to SMS, not just email
Grid & Pixel’s SMS workflow supports both **Campaign** and **Flow** use cases in Klaviyo. In preview, teams can review how imagery changes for different recipients.
### [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-raw-dog-food-generated-58-of-revenue-from-ai-lifecycle-marketing?hsLang=en-us#4-they-used-ai-where-it-saved-the-most-time)4. They used AI where it saved the most time
Revenue in Grid & Pixel is reported using a **last-touch** model with a **7-day attribution window**. That means the revenue share in this case study reflects the last Grid & Pixel-powered lifecycle touch before purchase.
## [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-raw-dog-food-generated-58-of-revenue-from-ai-lifecycle-marketing?hsLang=en-us#why-this-worked)Why this worked
### [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-raw-dog-food-generated-58-of-revenue-from-ai-lifecycle-marketing?hsLang=en-us#instead-of-treating-lifecycle-as-separate-campaigns-raw-dog-food-built-a-connected-system-for-capture-conversion-and-retention)Instead of treating lifecycle as separate campaigns, Raw Dog Food built a connected system for capture, conversion, and retention.
- More subscribers entered the funnel
- Campaigns launched faster
- Messaging stayed consistent across channels
This turned lifecycle into a reliable revenue driver.
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