--- title: "Case Study: How Corkcicle replaced an expensive agency and improved revenue + engagement" description: See how Corkcicle used Grid & Pixel to replace agency work, launch faster, and improve email revenue and engagement. --- [Skip to content](https://help.gridandpixel.com/en-us/grid-and-pixel-help-center/case-studies/case-study-how-corkcicle-replaced-an-expensive-agency-and-improved-revenue-engagement#main-content) English - United States Show submenu for translations [![Grid & Pixel Logo](https://help.gridandpixel.com/hs-fs/hubfs/Grid%20%26%20Pixel%20Logo%20(1).png?width=226&height=35&name=Grid%20%26%20Pixel%20Logo%20(1).png)](https://gridandpixel.com) Open main navigation Close main navigation - English - United States Show submenu for translations Grid & Pixel Support - There are no suggestions because the search field is empty. 1. [Grid & Pixel Help Center](https://help.gridandpixel.com/en-us/grid-and-pixel-help-center?hsLang=en-us) 2. [Case Studies](https://help.gridandpixel.com/en-us/grid-and-pixel-help-center/case-studies?hsLang=en-us) July 30, 2026 # Case Study: How Corkcicle replaced an expensive agency and improved revenue + engagement ## Corkcicle wanted a faster way to launch on-brand email and popup creative without relying on an outside agency for every update. Instead of waiting on rounds of revisions, the team moved more of the work in-house with Grid & Pixel and used the app’s built-in workflows to create, publish, test, and measure performance across email and signup forms. Corkcicle wanted a faster way to launch on-brand email and popup creative without relying on an outside agency for every update. Instead of waiting on rounds of revisions, the team moved more of the work in-house with Grid & Pixel and used the app’s built-in workflows to create, publish, test, and measure performance across email and signup forms. The result was a simpler day-to-day process: build creative in Grid & Pixel, push it into Klaviyo, review performance in **Revenue Reporting**, and keep improving from one place. This case study focuses on the actual Grid & Pixel workflow customers use in the app, including **My Designs**, **Revenue Reporting**, **Publish**, **Preview & Send**, and **Send to Klaviyo**. ## [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-corkcicle-replaced-an-expensive-agency-and-improved-revenue-engagement?hsLang=en-us#the-challenge)The challenge Before switching to a more self-serve workflow, Corkcicle faced a common problem: every campaign refresh, product swap, or seasonal update depended on agency turnaround time. That slowed down launches and made it harder to test new ideas while they were still timely. For a brand running retention marketing through Shopify and Klaviyo, speed matters. When creative takes too long to update, teams miss opportunities to improve: - Welcome emails and promotional campaigns - Signup forms and popup conversion - Click-through rate and click-to-open rate - Revenue from emails and SMS featuring personalized graphics ## [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-corkcicle-replaced-an-expensive-agency-and-improved-revenue-engagement?hsLang=en-us#what-corkcicle-changed)What Corkcicle changed Corkcicle replaced the agency-heavy process with a workflow built around Grid & Pixel’s editing, publishing, and reporting tools. Build creative in Grid & Pixel The team worked from the **My Designs** area to open draft designs, update text, swap product imagery, and adjust visual styling without waiting on outside design support. In the editor, real controls like **Text**, **Colors**, **Products**, and **Links To** made it possible to make campaign-ready changes quickly. Use AI forms for lead capture For popup creation, Corkcicle could start from the popup entry point in Grid & Pixel and click **Try it now**. Inside the popup builder, the team could use **Select Type** to choose a format, connect a **Newsletter List** and **SMS List**, generate a background with **Generate**, and then click **Send to Klaviyo**. Once sent, the new form appears in Klaviyo under **Sign-up Forms** as a draft, ready for final targeting and activation. Publish updates instead of rebuilding When a design was ready, the team could click **Publish** in the top-right corner. That let Corkcicle update live creative faster instead of recreating the same asset over and over. For reusable email content, published designs could also sync into Klaviyo’s **Universal** tab, where they can be dragged into campaigns and flows. Review and schedule campaigns faster To launch campaigns, the team could open a draft from **My Designs**, review it visually, and use **Preview & Send** to finalize delivery. From there, they could choose **Send Test Email**, confirm the subject line, audience, exclusions, send date, and send time, then click **Send Campaign**. For a quick visual check, the editor also offers the **Preview in Browser** option from the triple-dot menu. Measure what actually performed After launch, Corkcicle could track results in **Revenue Reporting**. This screen shows topline metrics like **Lifetime Revenue**, **Total Opens**, **Unique Opens**, **Total Clicks**, **Unique Clicks**, **Click to Open**, and **Rev per Period**. The template list below those metrics makes it easy to review individual assets by graphic type, status, and performance over a selected date range. ## [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-corkcicle-replaced-an-expensive-agency-and-improved-revenue-engagement?hsLang=en-us#why-this-improved-revenue-and-engagement)Why this improved revenue and engagement Corkcicle’s win was not just “better design.” It was a better operating model. ### [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-corkcicle-replaced-an-expensive-agency-and-improved-revenue-engagement?hsLang=en-us#1-faster-launch-cycles)1. Faster launch cycles Instead of briefing an agency for every small change, the team could open a design, edit it, and click **Publish**. That made it easier to react to new products, campaigns, and seasonal promotions while they were still relevant. ### [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-corkcicle-replaced-an-expensive-agency-and-improved-revenue-engagement?hsLang=en-us#2-less-friction-between-design-and-sending)2. Less friction between design and sending Grid & Pixel shortened the path from idea to send. Teams could build in Grid & Pixel, sync to Klaviyo, preview with **Preview in Browser** or **Send Test Email**, and then schedule with **Send Campaign**. ### [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-corkcicle-replaced-an-expensive-agency-and-improved-revenue-engagement?hsLang=en-us#3-better-list-growth-opportunities)3. Better list growth opportunities By using the popup workflow with **Select Type**, **Newsletter List**, **SMS List**, and **Send to Klaviyo**, Corkcicle could create more targeted signup experiences without adding extra setup steps. ### [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-corkcicle-replaced-an-expensive-agency-and-improved-revenue-engagement?hsLang=en-us#4-clearer-performance-visibility)4. Clearer performance visibility Because the team had access to **Revenue Reporting**, they did not have to guess which designs were contributing to results. They could review opens, clicks, click-to-open rate, and revenue tied to the graphics they were actually using. If you want to replace outside creative work with an in-house process, the biggest lever is not just editing speed. It is the combination of faster editing, faster publishing, and a reporting view that shows which graphics are worth reusing. ## [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-corkcicle-replaced-an-expensive-agency-and-improved-revenue-engagement?hsLang=en-us#the-workflow-corkcicle-likely-relied-on-most)The workflow Corkcicle likely relied on most For teams trying to move away from an agency model, this is the Grid & Pixel workflow that matters most: 1. Open **My Designs** and choose a draft or existing design. 2. Update content with **Text**, **Colors**, **Products**, and **Links To**. 3. Use **Publish** when the update is ready to go live. 4. For campaigns, use **Preview & Send** and then **Send Test Email** or **Send Campaign**. 5. For forms, click **Try it now**, configure **Select Type**, connect a **Newsletter List** and **SMS List**, then click **Send to Klaviyo**. 6. Review results in **Revenue Reporting** and sort templates by performance. ## [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-corkcicle-replaced-an-expensive-agency-and-improved-revenue-engagement?hsLang=en-us#what-other-brands-can-learn-from-this)What other brands can learn from this Corkcicle’s story is useful because it highlights a practical shift many ecommerce teams need to make: stop treating every email, popup, and lifecycle update like a custom agency project. With Grid & Pixel, the team can manage more of the process internally while still keeping creative tied closely to revenue outcomes. That makes it easier to: - Refresh campaigns more often - Launch popup tests faster - Reuse winning designs in Klaviyo through the **Universal** tab - Track the business impact inside **Revenue Reporting** One especially useful advantage is that published updates can continue flowing into the designs you already use, which reduces repeated production work for ongoing campaigns and automations. ## [Copy link](https://help.gridandpixel.com/case-studies/case-study-how-corkcicle-replaced-an-expensive-agency-and-improved-revenue-engagement?hsLang=en-us#related-guides)Related guides Build popups in Grid & Pixel Create lead capture popups, choose a popup type, connect your lists, and send drafts into Klaviyo. Understanding your revenue reporting dashboard Learn how to read opens, clicks, click-to-open rate, and attributed revenue inside Revenue Reporting. Review and send campaigns See how to preview campaigns, send test emails, and schedule sends from Grid & Pixel. 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