--- title: "Case Study: How Apothecary & Me increased CTR and orders within 2 weeks" description: See how Apothecary & Me used Grid & Pixel to improve click-through rate and drive more orders in just 2 weeks. --- [Skip to content](https://help.gridandpixel.com/en-us/grid-and-pixel-help-center/case-studies/case-study-how-apothecary-me-increased-ctr-and-orders-within-2-weeks#main-content) English - United States Show submenu for translations [![Grid & Pixel Logo](https://help.gridandpixel.com/hs-fs/hubfs/Grid%20%26%20Pixel%20Logo%20(1).png?width=226&height=35&name=Grid%20%26%20Pixel%20Logo%20(1).png)](https://gridandpixel.com) Open main navigation Close main navigation - English - United States Show submenu for translations Grid & Pixel Support - There are no suggestions because the search field is empty. 1. [Grid & Pixel Help Center](https://help.gridandpixel.com/en-us/grid-and-pixel-help-center?hsLang=en-us) 2. [Case Studies](https://help.gridandpixel.com/en-us/grid-and-pixel-help-center/case-studies?hsLang=en-us) July 31, 2026 # Case Study: How Apothecary & Me increased CTR and orders within 2 weeks ![Apothecary & Me](https://help.gridandpixel.com/hubfs/Knowledge%20Base%20Import/Apothecary___Me.jpg) ***SHOPIFY APP STORE REVIEW*** ***“Within 2 weeks our CTR and orders increased by 10%, no brainer!”*** Apothecary & Me used Grid & Pixel to improve campaign engagement and streamline lifecycle execution by combining stronger campaign creatives with more efficient workflows. This case study highlights how Apothecary & Me used Grid & Pixel to improve campaign engagement, creative consistency, and lifecycle performance. ### The challenge Before using Grid & Pixel, Apothecary & Me needed a faster way to manage campaign production without rebuilding emails from scratch each week. They needed a process that would help them: - Refresh campaign creative more efficiently - Maintain stronger visual consistency - Streamline campaign review and sending - Measure campaign performance more clearly ### What changed in 2 weeks By improving campaign creative and reducing workflow friction, Apothecary & Me improved the campaign experiences most closely tied to clicks and orders. - More visually engaging campaigns - Stronger product presentation - Improved campaign review workflows - Faster launch and optimization cycles ### Why this worked ##### 1. The team reduced production friction Reusable workflows helped the team spend less time rebuilding campaigns and more time improving campaign quality. ##### 2. Campaign creative became more engaging Updated campaign creative improved product presentation and created more visually engaging customer experiences. ##### 3. They verified before launch Preview workflows helped reduce campaign errors and improve launch confidence. ##### 4. They measured creative, not just sends Revenue Reporting helped the team connect campaign creative with engagement and revenue performance more clearly ### What to copy from this case study If your goal is to improve campaign engagement and order performance, focus on these workflow improvements: - Reuse high-performing campaign layouts - Improve product-focused creative - Streamline review and launch workflows - Measure campaign performance consistently [![Grid & Pixel Logo](https://help.gridandpixel.com/hs-fs/hubfs/Grid%20%26%20Pixel%20Logo%20(1).png?width=129&height=20&name=Grid%20%26%20Pixel%20Logo%20(1).png "Grid & Pixel Logo")](https://gridandpixel.com) [mailto:support@gridandpixel.com](mailto:support@gridandpixel.com) Copyright © 2026 Grid & Pixel, Inc. All rights reserved.